To introduce and create public awareness around Biotechnology in the way to benefit Indonesia agriculture sector and its’ impact to realize Indonesia food security. (September – November 2015)
1. PR Coaching session for Croplife Indonesia representative on Public Speaking and How To Handle Media.
2. Media relation through media visits and small discussion event.
3. Media placement and news coverage through advertorials on related issues.
Successfully introduce and bring Croplife Indonesia to a closer partnership with Indonesia’s leading media. This also proven by a positive feedback to the released articles related to Biotechnology and Indonesia’s food security through the leading online media.